The newspaper consists of many parts like the headlines, national news, world news, entertainment, business, obituaries, editorial, classified ads and sports. The first part of a newspaper is usually the headline. A headline is an important event that occurred, which involved a number of persons or if not, an event that stunned the people or captured the interest of most. National news are events that happened within the nation either prestigious events or crimes. The spectrum of the newspaper does not only limit to the events that happened in a certain state, but it also caters for events that happen in any corners of the globe.

People would also get to read about their favorite celebrities in the newspaper found in its entertainment section. Furthermore, included in this section are current movies out in cinemas or the box office list of the week. Sometimes it includes album features of different artists or movie previews. There are also different tips that can be found in this part of the newspaper like exercise, diet, dating tips and many more that will surely entertain the public. The economy of the country or of the world can also be seen inside a newspaper which is part of the business section. Furthermore, in this section are the current exchange rates of dollar, yen and euro. Businessmen are also informed about the companies that had increased in net profit and those that stumble. Businessmen read the newspaper for the latest news in the world of business. They are able to update themselves about the latest trends in technology and its application to many businesses in their locality or around the world. The newspaper also reserves a space for people that have been deceased in the obituaries. This is usually to inform concerned individuals about a person’s death. The newspaper also provides news about the current weather and the weather forecast for the next few days. This will prepare the people for the different weather changes and prevent delays in any activities. For those individuals that are on job hunting, they may also refer to the classified ads of the newspaper. In here, they are able to search for possible jobs that might fit their capabilities and interests. It provides information about what qualifications a certain establishment is looking for and will help people find a job easily because the distribution of the newspaper is very wide reaching a number of individuals. There is also a section in the newspaper wherein a writer can share his or her opinions regarding a subject matter which is located in its editorial section. If you have missed watching a current event in sports, the newspaper will provide you with a recap about what happened in such an event. It will constantly update sport lovers about the world of sports from controversies to victories its’ all in the newspaper.

Since the newspaper needs money to continue with its functions and publications, they are also entertaining any forms of advertising to, somehow compensate with their expenses. This may be in a form of the classified ads or the display which allows advertising in the news page alongside current events that occurred. They also pay for those individuals that contribute to their daily publications along with the pictures so it is really necessary for them to entertain as many advertisers as possible.

The newspaper is a useful tool for most individuals; whatever field they may be in, it’s definite that they can benefit from the utilization of such tool. It is a broadsheet that provides people with all the significant information they need to know. It’s an all in one publication that costs less than other forms of media.

Journalism has become the part of human communication. As time passed by, journalism advanced to different styles. We have the professional journalism, sports journalism, science journalism, investigative journalism, new journalism, ambush journalism, and the most common one which is the celebrity journalism. The development of different styles made the world of journalism more organized than before. These different styles were made based on their purpose. The professional journalism is what you can see in news programs and in newspapers. It is actually the formal way of collecting and distributing news. Professional journalism is just like news reporting. Another style of journalism which is the sport journalism involves a different kind of sports. This is one of the most important parts in newspaper and magazine publication. The writer usually watches a certain game live to gather more information about the event. Today what sports journalist would do is to interview a player and will paste their conversation in published media.

Another style is the science journalism. This is a new style journalism which involves different field in science. This may include latest discoveries and significant findings. This can be a source for several studies and a form of entertainment for the curious individuals. The next style of journalism is the investigative. This will cover an investigation process which will uncover acceptable or unacceptable behaviors from a person, company, or group. This style of journalism would really require a lot of time and expenses. One journalist is not enough for this type of journalism. It would need more than three representatives to perform such activities. One or more interviews are usually done to numerous respondents. This will also require a lot of research processes to prove the gathered data. Sometimes this will have a legal problem which is the invasion of privacy. Representatives must make sure that everything is clear. Clearance and consent may be necessary to conduct any activities related to investigative journalism.

Another style is the new journalism. This involves gathering and publishing information by using different literary techniques. Common examples are the conversational and the first person point of view techniques. This may be applicable to other styles of journalism like the sports and celebrity. Ambush journalism is another style, which involves a sudden confrontation of the journalist to certain respondents. During the ambush, the respondents usually do not want to interact with the journalist. To compromise, the journalist would just take pictures from the respondents. The celebrity journalism is likely similar to sports, formal, and ambush journalism. No matter what styles of journalism you are in always remember to do the following. First is you needed to recheck the spelling, most importantly a person’s name.  This is the most common form of neglect to writers. Some are really confident with their words. Next is to spell out everything. This is because there are some readers who will misinterpret abbreviations. Next is to remember that you should make the title in capital letters before a name. In every new speaker there should also be a new paragraph. Lastly is to place periods and commas inside a quote or a parenthesis. Always remember to place the person’s name right before his or her quote.

Do you know what the purpose of it is?  Perhaps you have known it already.

Advertising is one way to communicate their consumers and other publics in order that their products will be demand in our economy. Many company products fail each year not because they are weak but because their products don’t have full of excitements. There are many ways to do in order that their products will be sold in the market by yearly or monthly.

Advertisement is their solution. They can have a mass promotion kind of advertising, publicity, sales promotion like newspaper space and magazines, radio and televisions, bulletins and billboards, Novelties(calendars, matchboxes, blotters); outdoor displays(signs, posters, skywriting); catalogs; circulars and directories; cards(bus and car); direct mail, etc.

Announcing of a special sale in an advertisement is not the only uses of advertising; it can be also a long-term build up in the image of the organization and long-term build up of advertisement in the brand. Advertising is used in many countries around the world, whether in abroad or here in the Philippines. Without advertising many big companies like Coca-Cola Corp., Goldilocks, Jollibee, Mc Donald’s, Smart, Globe, Sun cellular, Head and Shoulders, Procter and Gamble, Unilab, Meralco, Sam Miguel Corp., a lot more became bankrupt in their sales.

Advertising agencies can be a great help to many companies to sell their various products. That is why many advertising agencies scattered all over the country. Advertising agency’s point is not only to advertise but to help also the consumer by providing information about the products and educate the people’s taste that they want to buy. The advertising agencies must handle the advertisement carefully, creatively, selects a media and best place where it can be seen by many people. And so that many people will be convinced and buy the products, put in their minds that the product they want to buy is still alive and been used for many years until now in the market. To have a great demand and supply in our economy throughout the years.

Advertising is not easy just like what you see in an advertisement. It has many processes to do because it’s the consumer who will buy your products. Without the consumer, the company might be bankrupt. Big companies paid big amounts to the advertisers to advertise their products every day. Different kinds of advertisement from different companies are made in different ways just to win the buyers in their products. More demand and supply to create more profit for the companies.