The World of Advertising

What have you seen in the television, billboards and newspapers that remind us every day?

Do you know what the purpose of it is?  Perhaps you have known it already.

Advertising is one way to communicate their consumers and other publics in order that their products will be demand in our economy. Many company products fail each year not because they are weak but because their products don’t have full of excitements. There are many ways to do in order that their products will be sold in the market by yearly or monthly.

Advertisement is their solution. They can have a mass promotion kind of advertising, publicity, sales promotion like newspaper space and magazines, radio and televisions, bulletins and billboards, Novelties(calendars, matchboxes, blotters); outdoor displays(signs, posters, skywriting); catalogs; circulars and directories; cards(bus and car); direct mail, etc.

Announcing of a special sale in an advertisement is not the only uses of advertising; it can be also a long-term build up in the image of the organization and long-term build up of advertisement in the brand. Advertising is used in many countries around the world, whether in abroad or here in the Philippines. Without advertising many big companies like Coca-Cola Corp., Goldilocks, Jollibee, Mc Donald’s, Smart, Globe, Sun cellular, Head and Shoulders, Procter and Gamble, Unilab, Meralco, Sam Miguel Corp., a lot more became bankrupt in their sales.

Advertising agencies can be a great help to many companies to sell their various products. That is why many advertising agencies scattered all over the country. Advertising agency’s point is not only to advertise but to help also the consumer by providing information about the products and educate the people’s taste that they want to buy. The advertising agencies must handle the advertisement carefully, creatively, selects a media and best place where it can be seen by many people. And so that many people will be convinced and buy the products, put in their minds that the product they want to buy is still alive and been used for many years until now in the market. To have a great demand and supply in our economy throughout the years.

Advertising is not easy just like what you see in an advertisement. It has many processes to do because it’s the consumer who will buy your products. Without the consumer, the company might be bankrupt. Big companies paid big amounts to the advertisers to advertise their products every day. Different kinds of advertisement from different companies are made in different ways just to win the buyers in their products. More demand and supply to create more profit for the companies.